ASP America s Swimming Pool Company
ASP America's Swimming Pool Company offers swimming pool cleaning, maintenance, and renovation services. Known for comprehensive pool care solutions, it operates in the swimming pool service industry.
ASP America s Swimming Pool Company franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment to begin operation of an ASP - AMERICA'S SWIMMING POOL COMPANY franchise ranges from $88,695 to $213,171. This includes a base initial franchise fee of $40,000 and additional costs that must be paid to the franchisor or its affiliates, ranging from $66,506 to $178,036. [p.1]
What is the initial franchise fee?
The initial franchise fee is a non-refundable amount due when you sign the agreement, as stated in [p.97]. This fee is used to cover costs associated with offering franchises and assisting new franchisees in starting their businesses, according to [p.262].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee begins once the franchised business opens, typically on a monthly basis [p.97]. Advertising fees are part of the franchise revenue and are funded by the franchisees through the National Advertising Fund (NAF), which supports advertising and marketing materials for all franchise brands [p.215, p.188].
How long is the initial franchise agreement, and can I renew it?
The initial term of the franchise agreement is not specified in the excerpts provided. However, upon expiration, you have the option to continue the franchise relationship for one additional term of ten years, subject to meeting certain conditions as outlined [p.119].
Can I sell or transfer my franchise, and what does that require?
According to the FDD, you can sell or transfer your franchise, but it requires signing a general release as a condition of such actions [p.253]. However, this provision may not be enforceable under California law due to state regulations [p.245]. The franchisor also has the right to refuse transfers for good cause [p.15.8], which is not defined in these excerpts but could include various reasons such as financial issues or compliance with franchise standards.
On what grounds can the franchisor terminate the agreement?
According to [p.256], a franchisor can terminate a franchise agreement prior to its expiration only for good cause, which includes the failure of the franchisee to comply with any lawful provision of the franchise agreement and to cure such failure after being given written notice and a reasonable opportunity to cure, not exceeding 30 days.
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
You will have a protected territory during the term of your Franchise Agreement, provided you comply with certain conditions including Minimum Performance Requirements. However, this protection does not guarantee exclusivity and you may face competition from other franchisees, company-owned outlets, or other channels of distribution controlled by the franchisor [p.51].
What training and ongoing support does the franchisor provide?
The franchisor provides a Training Program conducted by instructors who have an average of approximately 15 years of experience in the Pool Services industry and at least 13 years with their brand. The training sessions use the Operations Manual as reference material, and this program is directed by the President and Franchise Operations and Support Team. [p.43] Ongoing support and services are provided to franchisees under a management agreement with AB Inc., which comprises support and services disclosed in Exhibit I of the FDD. [p.81]
How many franchised outlets are there, and how many have closed or been terminated?
The FDD indicates that as of December 31, 2025, there were 124 franchisees in operation [p.75]. However, the number of franchised outlets and the count of those that have closed or been terminated are not specified in the provided excerpts.
Does the franchisor share any financial performance or earnings information?
The franchisor, ASP Franchising SPE LLC, does not make any financial performance representations other than the ones provided in Item 19 of the FDD. However, if you are purchasing an existing outlet, they may provide actual records of that outlet's performance [p.74]. This information should be verified independently as it does not include costs or expenses that must be deducted from gross revenue to obtain net income [p.245].
What am I restricted to selling, and where must I buy supplies?
You are required to offer and sell all products and services designated as required items by the franchisor. You may also offer optional products and services that have been approved by the franchisor for sale in your Franchised Business. However, you must discontinue selling any unapproved products or services without prior written consent from the franchisor [p.59]. Additionally, you may have to buy or lease items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than similar items purchased elsewhere [p.3].