Beyond Juicery
Beyond Juicery + Eatery franchises offer made-to-order smoothies, juices, wraps, and salads in a health-focused restaurant setting. Known for its commitment to exceptional customer service and distinctive atmosphere, Beyond Juicery is part of the growing fast-casual dining industry.
Beyond Juicery franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment necessary to begin operations of a Beyond Juicery + Eatery franchise ranges from $366,191 to $497,168 [p.1]. This includes an additional $15,000 to $30,000 that must be paid to the franchisor or its affiliate(s) [p.25].
What is the initial franchise fee?
The initial franchise fee is $30,000 for the first franchised restaurant. For each subsequent restaurant, the initial franchise fee is the then-current Initial Franchise Fee minus $20,000 [p.179].
What are the ongoing royalty and advertising fees?
The franchisee pays a weekly royalty fee equal to six percent (6%) of their Restaurant's Gross Sales [p.81]. Additionally, there is an advertising fee contribution of up to 2% of gross sales, which is part of the overall transaction price that includes both fixed and variable components [p.70].
How long is the initial franchise agreement, and can I renew it?
The initial term of the franchise agreement is typically 10 years, with an option to renew for a fee or transfer the franchise agreement to a new or existing franchisee [p.69]. To renew, you must execute and deliver the current form of franchise agreement prior to the expiration of the term [p.122].
Can I sell or transfer my franchise, and what does that require?
The franchisee cannot freely transfer ownership of their franchise; it requires good cause as defined by the franchisor [p.320]. The franchisor may also exercise a right of first refusal to purchase the franchise in such cases.
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the franchise agreement if there is good cause, such as the franchisee's failure to comply with any lawful provision of the franchise agreement and not curing such failure within a reasonable time frame, which cannot exceed 30 days [p.6] and [p.320].
What financial requirements — net worth and liquid capital — do I need to qualify?
You must satisfy the franchisor's then-current financial requirements, which include an analysis of your net worth, debt-to-equity ratios, and capitalization. Certified financial statements for the preceding fiscal year, prepared by a Certified Public Accountant, supported by income tax returns, and any other documentation requested are required [p.122].
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory. Your Development Territory is not dependent on achieving specific sales volumes or market penetration [p.42]. You may face competition from other franchisees, outlets owned by the company, and other competitive brands that the company controls [p.42, p.43].
What training and ongoing support does the franchisor provide?
The franchisor provides integrated training that cannot be categorized by subject, time, or hours of classroom training [p.36]. This training is primarily conducted by Jeff St. Andrew, with additional assistance from employees or contractors who have relevant experience [p.37]. Ongoing support includes optional templates for employment policies and procedures, but the franchisee has discretion over adopting these policies [p.82].
How many franchised outlets are there, and how many have closed or been terminated?
At December 31, 2024, there were 43 franchised stores open and operating, down from 55 signed franchise agreements. This indicates that 12 of the signed agreements either did not result in an operational store or the store has closed or been terminated by the end of 2024 [p.69].
Does the franchisor share any financial performance or earnings information?
The franchisor only shares financial performance information as specified in Item 19 of the Franchise Disclosure Document [p.216, p.56]. They do not authorize anyone to provide additional financial performance information, and any such unauthorized information should not be relied upon [p.216, p.214].
What am I restricted to selling, and where must I buy supplies?
You are restricted to offering for sale only the Menu Items and other food and beverage products that the franchisor designates and approves in writing from time to time [p.90]. You may have to buy or lease items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than similar items you could purchase on your own [p.4].