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Crisp And Green

Other Restaurants · 2023 FDD

Crisp And Green offers wellness-driven restaurants featuring fresh salads, grain bowls, and smoothies. Known for promoting healthy lifestyles through free fitness events, this Minnesota-based chain requires a significant investment of $886,028 to $1,444,038.

$886,028 – $1,444,038
Total investment
$64,500
Franchise fee
28
Systemwide units
7%
Royalty
10 yrs
Agreement term

About Crisp And Green

Founded2016
HeadquartersMinnesota
Industryrestaurant
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Crisp And Green franchise FAQ

How much does it cost to open one — the total initial investment?

The total initial investment necessary to begin operation of a CRISP & GREEN ® franchise ranges from $886,028 to $1,444,038. This includes costs such as leasehold improvements and other expenses associated with opening a new Franchised Restaurant [p.1].

What is the initial franchise fee?

The initial franchise fee is $64,500 per Restaurant, unless there's a discount in the company’s sole discretion [p.15]. This fee is fully earned and non-refundable upon payment [p.15].

What are the ongoing royalty and advertising fees?

The ongoing royalty fee is typically two percent (2%) of Gross Sales, payable monthly together with the National Marketing Fee. The National Marketing Fee also amounts to two percent (2%) of Gross Sales, used for advertising and marketing services provided by the company. These fees are mandatory regardless of sales levels [p.4].

How long is the initial franchise agreement, and can I renew it?

The initial franchise term is typically ten years from the date a store opens [p.222]. Franchisees have the option to renew their franchise agreement at the end of the initial term, and when renewing, a nonrefundable renewal fee similar to the initial franchise fee is charged [p.223].

Can I sell or transfer my franchise, and what does that require?

According to [p.163], you can transfer your franchise, but the general release you sign for such a transfer does not waive any liability against the franchisor parties or their affiliates under specific state laws. This isn't specified in the excerpts regarding the exact process or requirements for selling or transferring your franchise.

On what grounds can the franchisor terminate the agreement?

The franchisor can terminate the franchise agreement for failure to meet performance standards and/or for failing to make royalty or advertising payments, provided they give 30 days' prior written notice and an opportunity to cure [p.243]. Additionally, termination grounds may be affected by state laws such as Illinois Law (815 ILCS 705/19 and 705/20) and potentially superseded by court decisions or Washington state law (RCW 19.100.180) [p.243].

What financial requirements — net worth and liquid capital — do I need to qualify?

This isn't specified in the excerpts.

Do I get an exclusive or protected territory?

No, you do not receive an exclusive territory. You may face competition from other franchisees, from outlets the company owns, or from other channels of distribution or competitive brands that the company controls [p.47]. Additionally, if your Development Area includes multiple cities, counties, or designated market areas, protection for each specific area will expire upon the development of your final Franchised Restaurant in that area [p.45].

What training and ongoing support does the franchisor provide?

The franchisor provides initial on-site support including up to seven total days of pre-opening, opening, and post-opening assistance. This support can be provided intermittently as determined by the franchisor. Additionally, the franchisor offers ongoing operations support such as training of franchisees and staff, site selection, the right to use trademarks and proprietary information, and other services as part of the franchise agreement [p.222].

How many franchised outlets are there, and how many have closed or been terminated?

As of December 31, 2023, there were 28 franchised Restaurants open and operating 12 months or longer. No franchised or Corporate Restaurants closed in 2023 according to the FDD [p.60].

Does the franchisor share any financial performance or earnings information?

The franchisor may provide financial performance information if there is a reasonable basis for it and if it includes actual records of an existing outlet you are considering buying. However, the franchisor does not make any financial performance representations about future financial performance or past financial performance of company-owned outlets or franchised outlets, except in cases where actual records of an existing outlet are provided to a prospective franchisee [p.62].

What am I restricted to selling, and where must I buy supplies?

You are required to sell only the products and services specified by the franchisor from time to time. You may have to buy or lease items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than other options [p.3]. Additionally, you must purchase certain furniture, fixtures, art and décor, restaurant supplies, technology equipment, and other specified items from approved suppliers identified in the Operations Manual [p.29].