Dirt Juicery
Dirt Juicery franchises offer smoothies, juices, coffee, and bowls in a health-focused restaurant setting. Known for clean, nutritious options, this Wisconsin-based franchise operates in the quick-serve dining and juice bar industries.
Dirt Juicery franchise FAQ
How much does it cost to open one — the total initial investment?
The total estimated initial investment required to open your first Franchised Business is between $161,700 and $270,100. This includes a range of $30,900 to $31,400 that must be paid to the franchisor or affiliate. [p.1]
What is the initial franchise fee?
The initial franchise fee is $29,900 and must be paid upon signing the franchise agreement. This fee is non-refundable [p.11].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee is not specified in these excerpts, but it is known that 50% of the royalties are deemed paid for training, support, and the franchise system. Additionally, you must spend a minimum of 1% of your Gross Revenues per month on local advertising, with a minimum of $2,000 - $4,000 spent on Grand Opening Advertising, as per [p.23].
How long is the initial franchise agreement, and can I renew it?
The initial franchise agreement typically has a set year initial term but provides the franchisee with an opportunity to enter into renewal terms subject to certain conditions [p.133]. The specific duration of these renewal terms is not detailed in the excerpts provided.
Can I sell or transfer my franchise, and what does that require?
You can sell or transfer your franchise, but you must first obtain and deliver a bona fide, executed written offer or proposal to purchase, along with all pertinent documents including any contract or due diligence materials, to the franchisor [p.77]. This requirement does not apply if the sale or transfer is to a member of your family [p.78]. Additionally, you must comply with the terms and conditions specified in Section 18.2 prior to such a sale or transfer [p.77], unless it is to a family member [p.78].
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement on various grounds, including immediate termination for insolvency, abandonment, mutual agreement to terminate, material misrepresentation, legal violation persisting 10 days after notice, repeated breaches, judgment, criminal conviction, failure to pay monies owed to the franchisor more than 5 days past due, and imminent danger to public health or safety [p.143]. Additionally, the franchisor can terminate upon written notice and a 60-day opportunity to cure for any breach of the Franchise Agreement [p.143]. Good cause for termination also includes failure to comply with lawful provisions of the franchise agreement and not curing such failure after being given written notice and a reasonable opportunity, which cannot exceed 30 days [p.5].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
Yes, you receive an exclusive territory, meaning a geographic area within which the franchisor promises not to establish either a company-owned or franchised outlet selling the same or similar goods or services under the same or similar trademarks or service marks [p.54].
What training and ongoing support does the franchisor provide?
The franchisor provides an initial training program before operations commence, which is offered at their affiliate outlet in Green Bay, Wisconsin or another designated location. This training is provided free of charge for up to two employees chosen by the franchisee, though travel and living expenses are the franchisee's responsibility. For additional training, there is a cost of $250 per person per day if conducted at the franchisor’s location or the same rate plus travel costs if done elsewhere. This isn't specified in the excerpts.
How many franchised outlets are there, and how many have closed or been terminated?
This isn't specified in the excerpts.
Does the franchisor share any financial performance or earnings information?
The franchisor may provide actual records of an existing outlet if you are purchasing one. However, they do not make representations about future financial performance or past performance of company-owned or franchised outlets, and they do not authorize their employees or representatives to make such claims [p.38]. Financial performance information can be included in the Disclosure Document if there is a reasonable basis for it [p.38].
What am I restricted to selling, and where must I buy supplies?
You are not restricted to selling specific items; however, you may have to purchase or lease certain items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than other options [p.3]. For supplies like computer hardware and software, you must purchase according to their specifications [p.16].