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Hike Doggie Area Representative

Pet Services

Hike Doggie Area Representatives manage territories to recruit and support dog hiking franchises, providing outdoor activities for dogs. Known for pet services in nature-based entertainment, this franchise operates within the pet care and outdoor recreation industries.

$110,450 – $320,400
Total investment
216
Systemwide units
50%
Royalty
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Hike Doggie Area Representative franchise FAQ

How much does it cost to open one — the total initial investment?

The total initial investment to begin operating as an Area Representative for Hike Doggie ranges from $110,450 to $320,400. This includes a payment of $100,000 to $300,000 to the franchisor or affiliate [p.1].

What is the initial franchise fee?

The initial franchise fee is not explicitly defined in these excerpts; however, it is mentioned that this fee is deferred until certain conditions are met, such as the franchisor fulfilling its pre-opening obligations and the franchisee being open for business [p.59, p.115]. The fee is then recognized over the term of the franchise agreement [p.131, p.132].

What are the ongoing royalty and advertising fees?

The ongoing royalty fee is a 50% commission on royalties received from Unit Franchisees operating within the Area Representative Territory [p.74]. There are no advertising fees collected from Area Representatives, and the company does not have an Advertising Fund [p.26].

How long is the initial franchise agreement, and can I renew it?

The term of the initial franchise agreement is not specified in the excerpts. However, you have the right to renew the agreement upon completion of its term if you comply with the terms and conditions outlined in the agreement [p.71].

Can I sell or transfer my franchise, and what does that require?

According to the FDD, you can generally not sell or transfer your franchise ownership without the franchisor's permission, except for good cause. Good cause includes if the proposed transferee fails to meet the franchisor’s qualifications, is a competitor, or refuses to agree in writing [p.5].

On what grounds can the franchisor terminate the agreement?

The franchisor can terminate the agreement on various grounds including insolvency, abandonment, mutual agreement to terminate, material misrepresentation, legal violation persisting for 10 days after notice, repeated breaches, judgment, criminal conviction, failure to pay monies owed to the franchisor more than 5 days past due, and imminent danger to public health or safety. Additionally, the franchisor can terminate upon written notice and a 60-day opportunity to cure for any breach of the Area Representative Agreement [p.43].

What financial requirements — net worth and liquid capital — do I need to qualify?

This isn't specified in the excerpts.

Do I get an exclusive or protected territory?

No, you do not receive an exclusive territory according to the FDD. You may face competition from other franchisees, company-owned outlets, and competitive brands [p.72].

What training and ongoing support does the franchisor provide?

The franchisor provides on-going operational and training support, as well as marketing assistance [p.76]. Additionally, they offer an Area Representative Business manual and assist according to its guidelines [p.76].

How many franchised outlets are there, and how many have closed or been terminated?

As of December 31, 2025, Whole PM Holdings had no Unit franchise outlets and no Area Representative franchises [p.10]. For the affiliates, ATAX LLC d/b/a ATAX had 110 Unit franchise outlets and 32 Area Representative franchises, while Loyalty Business Services LLC d/b/a Ledgers had 16 Unit franchise outlets and 3 Area Representative franchises [p.9]. This isn't specified in the excerpts for the number of closed or terminated outlets.

Does the franchisor share any financial performance or earnings information?

The franchisor may provide financial performance information if there is a reasonable basis for it and it is included in the disclosure document [p.38]. However, the franchisor does not make representations about future financial performance of company-owned or franchised outlets [p.39], nor do they authorize employees to make such representations [p.39]. Financial performance information can be shared with prospective franchisees for an existing outlet being sold, but this should be reported to management and relevant regulatory bodies [p.39].

What am I restricted to selling, and where must I buy supplies?

You are restricted to offering and selling only the goods and services that the franchisor approves and authorizes. The franchisor has the unlimited right to change the types of authorized goods and services but intends not to materially alter the nature of this relationship or the authorized goods and services [p.35, p.77]. Additionally, you may have to buy or lease items from the franchisor or a limited group of suppliers they designate, which might be more expensive than other options [p.3].