L2BH Senior Fitness
Live 2 B Healthy® Senior Fitness franchises offer evidence-based fitness programs tailored to older adults in various community settings. Known for promoting active lifestyles through group classes and personal training, this franchise supports senior wellness nationwide.
L2BH Senior Fitness franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment necessary to begin operation of a Live 2 B Healthy® Senior Fitness franchise for one Protected Territory ranges from $77,685 to $122,425. This includes an Initial Franchise Fee ranging from $71,500 to $89,000 [p.1, p.15].
What is the initial franchise fee?
The initial franchise fee ranges from $55,000 for one Protected Territory up to $200,000 for five Protected Territories. Veterans receive a $2,500 discount on the first Protected Territory. This fee is nonrefundable and represents consideration for granting a franchise license, initial training, and onboarding activities necessary to start operations [p.71, p.8].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee is based on a contractual percentage of franchisees' gross sales or a fixed minimum amount [p.52]. Advertising and marketing costs are expensed as incurred, but there is no specific mention of an ongoing advertising fee in the provided excerpts [p.54]. This isn't specified in the excerpts.
How long is the initial franchise agreement, and can I renew it?
The initial term of the franchise agreement is for 10 years, commencing on the date of the Agreement [p.71]. You have the right to renew the franchise under this Agreement for additional 10-year terms if you meet certain conditions, including giving written notice and paying a renewal fee of $5,000 [p.71].
Can I sell or transfer my franchise, and what does that require?
Yes, you can sell or transfer your franchise, but it requires your franchisor's prior written consent. The transferee must meet all current requirements for new franchisees, be in full compliance with obligations under the agreement, execute a written agreement, complete necessary training, and pay a $10,000 transfer fee. [p.78]
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement if you attempt to transfer your interest without their prior written consent [p.78]. This isn't specified in the excerpts as a complete list, but it includes violations of the transfer restrictions outlined in the franchise agreement.
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory. You may buy between 1 and 5 Protected Territories in your Franchise Agreement, but you may face competition from other franchisees, from the franchisor, or from other channels of distribution or competitive brands that the franchisor controls within these territories. [p.24]
What training and ongoing support does the franchisor provide?
The franchisor provides initial training programs that include access to their proprietary online fitness testing data entry system and online ordering systems for various proprietary items. They also offer website and technical support services, including hosting, maintenance, and access to specific websites. Additionally, each franchisee receives email support with up to 2 gigabytes of storage. [p.18]
How many franchised outlets are there, and how many have closed or been terminated?
The FDD does not provide specific numbers for the current number of franchised outlets or the exact number that have closed or been terminated. However, it does state that the company sold eleven franchises over the years ending December 31, 2025, 2024, and 2023 [p.56]. This information gives an indication of franchise terminations but does not specify how many outlets have closed or been terminated in total.
Does the franchisor share any financial performance or earnings information?
The franchisor does not make any financial performance representations and does not authorize its employees or representatives to do so either orally or in writing [p.32]. However, if you are purchasing an existing outlet, they may provide actual records of that outlet's performance [p.32].
What am I restricted to selling, and where must I buy supplies?
You are required to use equipment, signage, products, and marketing materials that meet the franchisor's specifications. You must buy all operating equipment and supplies from designated suppliers appointed by the franchisor, including potentially the franchisor itself or its affiliates [p.15]. This includes apparel which must be purchased from a designated supplier [p.15]. As for sales restrictions, you are generally prohibited from operating a similar business during the term of the franchise agreement [p.3], but there is no specific restriction mentioned on what products or services you can sell beyond the Live 2 B Healthy® Senior Fitness programs within your specified Protected Territories [p.23].