Lawn Pride
Lawn Pride offers lawn care and maintenance services including fertilization, pest control, and tree/shrub care to both residential and commercial customers. Known for comprehensive outdoor service solutions, it operates in the lawn and garden services industry.
Lawn Pride franchise FAQ
How much does it cost to open one — the total initial investment?
The approximate total initial investment necessary to begin operation of a single Lawn Pride® franchise business ranges from $141,215 to $243,890 [p.2]. This includes costs such as equipment and vehicle leasing or financing, as well as the initial payment to the franchisor [p.44; p.38].
What is the initial franchise fee?
The initial franchise fee is calculated based on the number of Targeted Households (THs) in your Territory, at a rate of $0.89 per TH. Typically, this ranges from 45,000 to 70,000 THs, making the typical initial franchise fee between $40,050 and $62,300. You must pay this fee in full upon signing the Franchise Agreement, and it is non-refundable [p.23, p.25, p.37].
What are the ongoing royalty and advertising fees?
The FDD excerpts do not provide specific details on the amount of ongoing royalty and advertising fees. This isn't specified in the excerpts.
How long is the initial franchise agreement, and can I renew it?
The initial franchise agreement does not specify its duration. However, you have the option to renew your license for one term of 10 years under certain conditions, including being in good standing and paying a renewal fee of $7,500 [p.92]. This renewal is subject to the franchisor's then-current terms, which may include higher fees [p.92].
Can I sell or transfer my franchise, and what does that require?
According to the FDD, you cannot freely sell or transfer your franchise without good cause as determined by the franchisor. [p.6] Good cause includes but is not limited to specific reasons identified by the franchisor. This means any potential sale or transfer would need approval from the franchisor based on their criteria for "good cause."
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement at any time, with or without cause, for any reason whatsoever by providing written notice of intent to terminate. Additionally, termination can occur if the franchisee is in default of their Franchise Agreement or fails to comply with specified terms and conditions [p.297].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory [p.59]. However, Real Green will not operate another Lawn Pride franchise in your territory during the term of your agreement if you comply fully with it [p.59].
What training and ongoing support does the franchisor provide?
The franchisor provides initial training programs and ongoing support through an operations manual. Additionally, certain third-party providers are delegated by the franchisor to train, maintain, and support their software included in the Software System licensed to franchisees [p.300]. However, the franchisor remains responsible for all required support and services under the Franchise Agreement despite this delegation [p.48].
How many franchised outlets are there, and how many have closed or been terminated?
As of December 31, 2025, there were a total of 274 ShelfGenie franchised outlets (including affiliate-operated ones) in operation [p.78]. During the Reporting Period, no franchised businesses closed, as stated on page [p.74]. However, three businesses were not included in this Item 19 because they had closed during the Reporting Period [p.72], though these specific numbers of outlets that closed are not provided.
Does the franchisor share any financial performance or earnings information?
The franchisor, Lawn Pride SPV LLC, may provide actual records of an existing territory if a prospective franchisee is purchasing one. Additionally, the franchisor can share data and financial information collected from clients for purposes such as calculating royalties and determining financial health [p.333]. However, the franchisor does not make any financial performance representations other than those included in the disclosure document [p.75], and it does not authorize its employees or representatives to make such representations orally or in writing [p.75].
What am I restricted to selling, and where must I buy supplies?
You are restricted to selling items as specified by the franchisor, who may designate a limited group of suppliers. These suppliers might offer more expensive items compared to those available on your own [p.4]. This isn't specified in the excerpts regarding where you must buy supplies.