NaturaLawn of America
NaturaLawn of America offers organic lawn care services through franchised businesses. Known for environmentally-friendly practices, it operates in the eco-conscious landscaping sector.
NaturaLawn of America franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment is not specified in the excerpts provided. Costs such as transportation and living expenses for training are mentioned, but the overall initial franchise fee and other associated costs are not detailed.
What is the initial franchise fee?
The initial franchise fee varies; it is generally $39,500 but may be as low as $19,500 if you already operate a lawn care business and may be higher for territories exceeding standard guidelines [p.14]. This fee is not refundable and must be paid in full upon signing the Franchise Agreement [p.60; p.11; p.10; p.14].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee is at least 7% of annual Gross Sales, which can increase to 9% if the Franchisee fails to meet the required marketing and advertising expenditures. Additionally, a separate one (1%) percent advertising fee based on all Gross Sales is collected weekly by ACH. [p.26]
How long is the initial franchise agreement, and can I renew it?
This isn't specified in the excerpts.
Can I sell or transfer my franchise, and what does that require?
According to the FDD, you can potentially assign the controlling principals' interest in the license within 90 days of their death or incapacity [p.85]. For other transfers, it requires executing a new franchise agreement, meeting certain operational capacity criteria as determined by the franchisor, and reimbursing the franchisor for related costs [p.85]. This isn't specified in the excerpts for voluntary transfers outside these circumstances.
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the franchise agreement if you do not achieve and maintain the stated minimum Gross Sales annually [p.70]. Additionally, the Franchise Agreement permits termination rights that you may have under applicable law [p.49].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
Yes, you are granted an exclusive territory where neither the franchisor nor any of its affiliates will establish or authorize any person or entity to establish a NaturaLawn of America lawn care service Franchised Business in your Licensed Territory during the term of your license [p.27]. However, this exclusivity does not extend to the franchisor and its affiliates conducting certain activities themselves or authorizing third parties to do so [p.27].
What training and ongoing support does the franchisor provide?
The franchisor provides initial training at their home office in Frederick, Maryland, which includes areas such as weed identification, safe use of products, and business management [p.73]. They also offer additional hands-on training at the franchisee's location or another designated site for up to four weeks before opening [p.73]. Ongoing support includes one to four annual owner training meetings held by the franchisor in various locations [p.73], with a mandatory annual owners meeting traditionally held in May [p.73]. The franchisor may also provide training and support services at the franchisee's request, though the franchisee is responsible for all related travel and living expenses incurred [p.73].
How many franchised outlets are there, and how many have closed or been terminated?
The FDD does not specify the number of franchised outlets that have closed or been terminated. It only provides information on the total number of operating franchised locations as of December 31, 2025, which is 43. [p.34]
Does the franchisor share any financial performance or earnings information?
The franchisor may provide actual records of an existing outlet if you are purchasing one, but it does not make any financial performance representations for new units. If you receive any other financial performance information or projections, you should report it to the franchisor's management as specified [p.38].
What am I restricted to selling, and where must I buy supplies?
You are not specifically restricted to selling any particular items, but the franchise agreement may prohibit operating a similar business during the term of the franchise. You must purchase certain designated supplies and equipment from the franchisor or approved suppliers through their purchasing department [p.3, p.14].