NOW MASSAGE THE NOW
The Now Massage offers boutique-style massage therapy and related services under the THE NOW brand. Known for its licensed therapists and holistic treatments, it operates in the wellness and spa industry.
NOW MASSAGE THE NOW franchise FAQ
How much does it cost to open one — the total initial investment?
The total estimated initial investment to open one The Now Boutique franchise ranges from $486,459 to $848,709. This figure includes costs such as acquiring branded and proprietary retail and backbar items and other operating supply items from approved suppliers [p.28].
What is the initial franchise fee?
The initial franchise fee amounts to $60,000 and must be paid in a lump sum at the time you enter into your Franchise Agreement. This fee is deemed fully earned upon payment and is non-refundable [p.11].
What are the ongoing royalty and advertising fees?
The franchisee must pay an ongoing royalty fee of either 6% of Gross Sales or a minimum of $2,500 per month [p.92]. Additionally, there are requirements for advertising contributions, though specific amounts are not detailed in these excerpts.
How long is the initial franchise agreement, and can I renew it?
The initial franchise agreement does not specify a fixed term length [p.91]. However, you may request to renew the agreement for up to two additional consecutive terms of ten years each, provided you comply with certain conditions such as executing Franchisor's then-current form of franchise agreement within 30 days of receiving it [p.91].
Can I sell or transfer my franchise, and what does that require?
The sale or transfer of your franchise must comply with applicable state and federal laws governing the offer and sale of franchises [p.118]. Additionally, the purchase price and terms must not be so burdensome as to impair the prospective transferee's future operation of the Franchised Business and performance under its franchise agreement [p.118]. This information is subject to the provisions in Addendum A, which applies if you are located or operating in Washington [p.242].
On what grounds can the franchisor terminate the agreement?
According to [p.241], the franchisor can terminate the agreement based on defaults or failures to cure such defaults within the specified time periods as outlined in the franchise agreement, which are considered 'good cause' and 'reasonable cause' for termination under applicable state franchise laws. However, [p.239] also states that you may be terminated by the franchisor on any grounds available by law.
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts. The FDD does not provide specific details on net worth or liquid capital requirements for qualification as a franchisee.
Do I get an exclusive or protected territory?
You will have certain protected rights within your designated territory, but you do not receive an exclusive territory. You may face competition from other franchisees, outlets owned by the company, or other channels of distribution or competitive brands controlled by the franchisor [p.49, p.50].
What training and ongoing support does the franchisor provide?
The franchisor provides an initial training program that includes remote 'Classroom Training' via webinar or a designated learning management system [p.38], followed by on-site 'Corporate Training' at their headquarters or another designated location for typically 4 to 5 days [p.38]. Additionally, the franchisor offers on-site training, assistance, and support before the franchise opens [p.38]. Ongoing support includes participation in a system-wide computer network for submitting reports, accessing manuals, downloading advertising materials, communicating with other franchisees, and completing ongoing training as designated by the franchisor [p.48].
How many franchised outlets are there, and how many have closed or been terminated?
Based on the provided excerpts, the total number of franchised Boutiques is not specified directly. However, it can be calculated as 16 + 19 + 13 + 8 = 56 franchised Boutiques in total. As of June 30, 2025, there were no closed or terminated franchises listed, but this does not account for any that may have ceased operations after that date [p.79].
Does the franchisor share any financial performance or earnings information?
The franchisor is permitted to provide financial performance information under certain conditions. Specifically, if there is a reasonable basis for the information and it is included in the Disclosure Document, or if the franchisor provides actual records of an existing outlet being considered, or supplements the information provided in Item 19 with additional details about possible performance [p.66]. However, the franchisor does not make any financial performance representations other than those specified, nor do they authorize their employees or representatives to make such representations either orally or in writing [p.74].
What am I restricted to selling, and where must I buy supplies?
You are required to sell only those products and services that the franchisor has expressly approved in writing [p.56]. You may have to buy or lease items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than other options [p.3]. This isn't specified in the excerpts.