Planet Fitness
Planet Fitness offers fitness training facilities with machines, weights, and personal training services. Known for affordable memberships and judgment-free zones, it operates in the health and wellness industry.
About Planet Fitness
Planet Fitness, Inc. is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company has around 2,715 clubs, making it one of the largest fitness club franchises by number of members and locations. The franchise has locations in the United States, Canada, Panama, Mexico, Spain and Australia. It markets itself as a "Judgement Free Zone" open to all levels of gym users.
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Planet Fitness franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment necessary to begin operation of a single PLANET FITNESS® facility ranges from $2,385,000 to $5,386,000 if you finance your equipment. If you choose to purchase your equipment instead, the range is from $3,333,000 to $6,335,000 [p.1].
What is the initial franchise fee?
The initial franchise fee is a nonrecurring and nonrefundable amount of $40,000, which is due when you execute the Franchise Agreement [p.18, p.131]. This fee is fully earned by the company at the time it is due [p.18, p.131].
What are the ongoing royalty and advertising fees?
Ongoing royalties are calculated as a percentage of franchise monthly dues and annual fees over the term of the franchise agreement [p.325, p.309, p.295]. Advertising contributions paid by franchisees must be spent on advertising, marketing, and related activities under the franchise agreements [p.325].
How long is the initial franchise agreement, and can I renew it?
The term of the initial franchise agreement is not specified in the provided excerpts. Additionally, the excerpts state that you have the right to acquire a successor franchise for a term of twelve (12) years upon expiration of the original term, subject to certain conditions [p.168].
Can I sell or transfer my franchise, and what does that require?
The FDD does not provide specific details on selling or transferring your franchise. However, it mentions restrictions on transfers in Item 16 [p.68]. For more detailed information on this topic, you would need to refer to the specific terms outlined in the franchise agreement.
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement upon sixty (60) days written notice for any legal reason [p.538]. Additionally, the franchisor has specific grounds to terminate the Co-op, such as non-compliance with the agreement or if certain financial and operational criteria are met [p.475][p.170]. The franchisor also retains the right to terminate in the event of a franchisee's bankruptcy, though this may not be enforceable under federal bankruptcy laws [p.519].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts. The FDD focuses on maintaining "reasonably adequate financial resources" and a "reasonably appropriate capital structure," but specific net worth or liquid capital requirements are not detailed here.
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory. According to the FDD, the franchise granted does not include any exclusive area or protected territory [p.209, p.57]. You may face competition from other franchisees, from outlets owned by Planet Fitness, or from other competitive brands [p.57].
What training and ongoing support does the franchisor provide?
The franchisor provides initial training consisting of a minimum of two working days for the franchisee (or their Responsible Owner and Approved Operator) and up to two additional owners or managers, which is conducted at either their training location or an operating Planet Fitness Business. This training is provided at no additional charge. Ongoing support includes remote training as needed and may involve additional training sessions that can range from $100 to $1,000 per day if requested by the franchisee. The franchisor also allows for participation in cooperative marketing efforts through designated representatives attending meetings and committees. [p.53, p.478]
How many franchised outlets are there, and how many have closed or been terminated?
As of December 31, 2025, there were 2,432 franchised clubs in the United States, including Puerto Rico. Out of these, 7 franchised clubs had closed by that date [p.83]. Additionally, as of the same date, there were 18 former franchisees listed on Exhibit 'I', which may include terminations or other changes to franchises [p.100].
Does the franchisor share any financial performance or earnings information?
The franchisor is permitted to provide actual or potential financial performance information of its outlets under certain conditions [p.83]. However, other than the specified financial performance representation in Item 19, the franchisor does not make any financial performance representations and does not authorize its employees or representatives to do so either orally or in writing [p.90].
What am I restricted to selling, and where must I buy supplies?
This isn't specified in the excerpts. The provided FDD sections discuss supplier restrictions for purchasing items but do not detail what you are restricted to selling.