Poolwerx
Poolwerx offers maintenance services, pool cleaning, installation, remodels, and retail supplies under the POOLWERX® trademark. Known for comprehensive pool solutions, it operates in the competitive swimming pool service and supply industry.
Poolwerx franchise FAQ
How much does it cost to open one — the total initial investment?
The total estimated initial investment to open both the Mobile Unit and the Retail Location ranges from $271,900 to $448,475. This includes costs such as hardware, software licenses, related equipment, network connections, and additional monthly software license fees paid through the Technology Fee [p.24, p.40].
What is the initial franchise fee?
The initial franchise fee is $49,500 and it is considered fully earned and non-refundable upon payment. This amount is due at the signing of the Franchise Agreement [p.11, p.82].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee is 7% of the Gross Revenue generated by the franchise business, increasing to 9% during a holdover period [p.82]. Advertising fees include costs related to maintaining and producing advertising campaigns, software licensing, public relations activities, and website development, among others, but these are not directly billed as ongoing fees from the franchisor to the franchisee [p.107].
How long is the initial franchise agreement, and can I renew it?
The initial franchise agreement typically has an initial term of ten years with an option to renew [p.219]. This isn't specified in the excerpts for the exact renewal process or terms beyond the initial ten-year period.
Can I sell or transfer my franchise, and what does that require?
Yes, you can sell or transfer your franchise, but it requires the franchisor's permission except for good cause. Additionally, there are specific fees associated with different types of transfers; for instance, transferring shares between existing owners approved by the franchisor costs $1,500, while transferring to a new franchisee incurs a $10,000 fee [p.113]. Good cause for transfer refusal includes but is not limited to unspecified reasons [p.5].
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement on any grounds available by law [p.169, p.167]. Additionally, the franchisor may terminate the agreement if the franchisee fails to comply with lawful provisions of the franchise agreement and does not cure such failure within a reasonable time frame [p.5(c)].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
You do not receive an exclusive territory; instead, you have protected rights within a specified area known as the Territory. This Territory is typically defined around approximately 6,500 residential pools and grants you certain operational protections, but you may face competition from other franchisees, company-owned outlets, or controlled channels of distribution [p.248, p.42].
What training and ongoing support does the franchisor provide?
The franchisor provides initial and ongoing training programs that include manuals, Power Point presentations, online videos, tutorials, and a learning management system. Instructors for these programs have at least 1 year of experience in the topics being taught and may also involve certain suppliers and current franchisees to assist. [p.32]
How many franchised outlets are there, and how many have closed or been terminated?
As of December 31, 2025, there were 108 franchised territories. During the years ended December 31, 2024 and 2023, a total of 7 and 22 outlets were closed, respectively [p.197, p.217].
Does the franchisor share any financial performance or earnings information?
The franchisor may provide financial performance information if there is a reasonable basis for it, but this information does not include expense details [p.60]. The franchisor can only supplement the information provided in Item 19 under specific conditions, such as providing actual records of an existing outlet or giving projections under particular circumstances [p.57]. This isn't specified in the excerpts regarding whether the franchisor shares any financial performance or earnings information beyond these limitations.
What am I restricted to selling, and where must I buy supplies?
You are not specifically restricted to selling any particular items, but the franchise agreement may prohibit you from operating a similar business during the term of the franchise. As for buying supplies, you may have to purchase or lease certain items from the franchisor or a limited group of suppliers designated by them, which could be more expensive than sourcing elsewhere [p.3]. This isn't specified in the excerpts regarding what you must sell.