Pure Green
Pure Green offers fast-casual superfood smoothies, bowls, and juices in franchised locations across the U.S., focusing on health-conscious consumers in the quick-serve food industry.
About Pure Green
Pure Green franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment necessary to begin operation of a Pure Green Franchised Business ranges from $177,450 to $493,900. This includes a payment of $47,500 that must be paid to the franchisor and its affiliate(s). [p.1]
What is the initial franchise fee?
The initial franchise fee is $40,000 [p.10, p.72]. This fee is fully earned upon execution of the Agreement and is nonrefundable [p.10, p.72].
What are the ongoing royalty and advertising fees?
The ongoing royalties and advertising fees are nonrefundable and uniformly imposed on all new franchisees. However, some future versions of the franchise agreement may require different fees than those listed [p.17]. These fees are mandatory regardless of sales levels, and your inability to pay them could result in termination of your franchise and loss of investment [p.4].
How long is the initial franchise agreement, and can I renew it?
This isn't specified in the excerpts. The provided FDD excerpts do not detail the length of the initial franchise agreement or the renewal process beyond mentioning that a provision exists for a franchisor to refuse renewal without fairly compensating the franchisee under certain conditions [p.224].
Can I sell or transfer my franchise, and what does that require?
According to the FDD, you can transfer your franchise to certain parties such as heirs, a surviving spouse, or legal representatives upon your death or legal disability without the franchisor's right of first refusal [p.98]. However, any other sale or transfer would be subject to the franchisor's written approval and right of first refusal [p.38]. This isn't specified in the excerpts for transfers initiated by you during your lifetime.
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement on any grounds available by law [p.231]. Additionally, under Indiana law, the franchisor may have the right to terminate if the franchisee commits a substantial breach of the franchise agreement [p.219]. However, in Virginia, terminating a franchise without reasonable cause is unlawful unless stated grounds for default or termination constitute "reasonable cause" as defined by law [p.236] and [p.224] specifies that good cause includes failure to comply with lawful provisions of the agreement after receiving written notice and a reasonable opportunity to cure.
What financial requirements — net worth and liquid capital — do I need to qualify?
The franchisee must have adequate financial resources and capital as determined by the franchisor [p.97]. Additionally, if the franchisor's most recent unaudited financial statements show a net worth of less than $100,000, the franchisee may request that initial investment and other funds be escrowed until obligations are fulfilled [p.225]. This isn't specified in the excerpts for exact net worth or liquid capital requirements.
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory. You may face competition from other franchisees, company-owned outlets, or other channels of distribution or competitive brands controlled by the franchisor [p.39].
What training and ongoing support does the franchisor provide?
The franchisor provides a tuition-free initial Pure Green training program that includes orientation to the system, customer service, operational management, financial management, computer software use, advertising and marketing, and reporting procedures. This training lasts up to 5 days depending on your experience level [p.34, p.16]. Additionally, the franchisor offers five days of free onsite assistance upon opening [p.16], and may provide additional onsite assistance at a current rate of $250 per day plus travel expenses [p.16]. The franchisor also hosts national conventions that you must attend, and may require attendance at other training programs [p.34].
How many franchised outlets are there, and how many have closed or been terminated?
There were 23 Pure Green Franchise Outlets open for the full calendar year in 2024, with one franchise outlet that closed during the same year. This isn't specified in the excerpts regarding the total number of outlets currently active or any terminations beyond the closure of one outlet.
Does the franchisor share any financial performance or earnings information?
The franchisor may provide financial performance information, but only if there is a reasonable basis for it and it is included in the disclosure document [p.55]. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management as specified [p.57].
What am I restricted to selling, and where must I buy supplies?
You are restricted to offering and selling only those products and services authorized by the franchisor and specified in the Pure Green Operating Manual or as designated in writing by them. The franchisor has the right to change, add, or delete products or services at any time [p.69]. As for supplies, you may have to buy or lease items from the franchisor or a limited group of suppliers they designate, which might be more expensive than other options [p.3].