SureStay
SureStay offers converted hotel franchises under the 'SureStay Collection by Best Western' brand, providing access to Best Western’s reservation system. Known for leveraging existing infrastructure, this franchise is part of the broader hospitality industry.
SureStay franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment necessary to begin operation of a 100-room SureStay Collection by Best Western that has been converted from an existing hotel ranges from $880,775 to $2,920,725, which includes $35,350 - $48,050 that must be paid to the franchisor or its affiliate. [p.1]
What is the initial franchise fee?
The initial franchise fee for SureStay franchisees is due upon execution of a franchise agreement and recognized over the initial term of the franchise agreement. [p.112] This isn't specified in the excerpts for other brands like Best Western or WorldHotels.
What are the ongoing royalty and advertising fees?
The monthly fees and assessments include advertising, sales and marketing, and reimbursement for the Company's technology expenses. These are recognized as revenue in the same month as the services are provided and charges become fixed or determinable and payable [p.120, p.112].
How long is the initial franchise agreement, and can I renew it?
The initial term of the franchise agreement is two years [p.205]. It will automatically renew for successive one-year periods unless terminated earlier or either party provides written notice not to renew at least 90 days before the end of the current term [p.205].
Can I sell or transfer my franchise, and what does that require?
According to the FDD, you can generally sell or transfer your franchise, but the franchisor has the right to refuse such transfers for good cause [p.175]. Good cause includes factors like the franchisor's right of first refusal to purchase the franchise [p.175].
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement on grounds such as the franchisee's failure to comply with lawful provisions of the franchise agreement and failing to cure such failures within a reasonable time frame, which cannot exceed 30 days [p.174]. Additionally, termination is permitted on any grounds available by law [p.178], but this must adhere to Virginia Retail Franchising Act requirements regarding "reasonable cause" [p.179].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
No, you do not receive a minimum or exclusive territory. You may face competition from other franchisees and licensees, as well as outlets owned by the company or competitive brands controlled by Best Western International, Inc. [p.41]
What training and ongoing support does the franchisor provide?
This isn't specified in the excerpts.
How many franchised outlets are there, and how many have closed or been terminated?
This isn't specified in the excerpts.
Does the franchisor share any financial performance or earnings information?
The franchisor does not provide financial performance representations [p.48]. However, if you are purchasing an existing outlet, they may provide actual records of that specific outlet [p.48]. Any other financial performance information received should be reported to the franchisor's management and relevant regulatory agencies [p.48].
What am I restricted to selling, and where must I buy supplies?
You are not restricted from what you sell, but you may have to buy or lease items from the franchisor or a limited group of suppliers designated by them. These items might be more expensive than those you could purchase on your own [p.3].