Swimtastic Swim School
Swimtastic Swim School franchises offer learn-to-swim programs, birthday parties, summer camps, and swimming-related activities through SafeSplash Swim Schools. Known for safety and comprehensive swim training, it operates in the competitive swimming instruction sector.
Swimtastic Swim School franchise FAQ
How much does it cost to open one — the total initial investment?
The total estimated initial investment for opening one SafeSplash Business ranges from $43,000 to $1,403,785 if you commit to develop two or more SafeSplash Businesses. For a single-location unit, the cost varies based on whether it's a new location or converting an existing one, ranging from $24,250 to $81,000 [p.1].
What is the initial franchise fee?
The initial franchise fees generally range from $18,750 to $55,000, depending on the location type [p.229]. These fees are due and typically paid when a franchise agreement is executed and are nonrefundable [p.98].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee is 6% of Gross Revenues [p.98]. There is no specific ongoing local advertising expense requirement after the initial opening period, but franchisees must meet certain promotional requirements within their Authorized Territory for Dedicated and Hosted Locations [p.35-36].
How long is the initial franchise agreement, and can I renew it?
The initial term of the franchise agreements is typically 10 years, with an option to renew or transfer the franchise agreement to a new or existing franchisee. [p.214]
Can I sell or transfer my franchise, and what does that require?
According to the FDD, you cannot freely transfer ownership of your franchise; it requires good cause as defined by the franchisor. The franchisor can also exercise a right of first refusal in such cases [p.249]. This isn't specified in the excerpts for more details on what constitutes "good cause."
On what grounds can the franchisor terminate the agreement?
The franchisor may terminate the franchise agreement on any grounds available by law [p.253]. Additionally, under Virginia state law, termination without reasonable cause is unlawful [p.254], meaning that provisions for termination must meet certain legal standards.
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory [p.55]. You may face competition from other franchisees, outlets owned by the company, and competitive brands controlled by them within your authorized territory. However, if you request and are approved, you can operate a Satellite Location as an additional permanent location within your Authorized Territory [p.57], but this does not provide additional exclusivity or protection.
What training and ongoing support does the franchisor provide?
The franchisor provides up to three days of on-site support services for the opening of initial locations, which include assistance and training in marketing and operations [p.44]. Additionally, the franchisor offers an in-person training program lasting five to ten days per training trip, consisting of classroom instruction, on-site training, and off-site training [p.52]. Prior to these trips, online trainings are conducted during the Launch Process [p.52]. The franchisor also reserves the right to charge a fee not exceeding $2,500 per trainee per program for replacement Designated Business Managers who need to attend initial training programs [p.113].
How many franchised outlets are there, and how many have closed or been terminated?
As of December 31, 2025, there were 63 franchised Hosted Locations. However, the exact number of franchised outlets that had closed or been terminated is not specified in the provided excerpts. This isn't specified in the excerpts.
Does the franchisor share any financial performance or earnings information?
The franchisor may provide financial performance information for its outlets if there is a reasonable basis and it is included in the disclosure document [p.67]. However, the franchisor does not make any representations about future financial performance or past financial performance of company-owned or franchised outlets, except that actual records of an existing outlet being considered for purchase may be provided upon request [p.73].
What am I restricted to selling, and where must I buy supplies?
You must sell and offer only those services and products authorized by the franchisor, which meet their standards and specifications [p.62]. The franchise agreement does not limit the franchisor's right to make changes to approved products and services at their discretion with prior notice [p.62]. Additionally, you may have to buy or lease items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than similar items purchased elsewhere [p.4].