Vitality Bowls
Vitality Bowls offers healthy, superfood bowls and other nutritious meals in cafes. Known for affordable, high-quality options like Acai bowls and smoothies, it operates in the fast-growing health-conscious food service industry.
Vitality Bowls franchise FAQ
How much does it cost to open one — the total initial investment?
The total estimated initial investment for the first Vitality Bowls Restaurant under an Area Development Agreement is derived from the Total Estimated Initial Investment range less the initial franchise fee of $40,000. For subsequent restaurants, the initial investment estimate set forth in Table 2 will apply [p.28].
What is the initial franchise fee?
The initial franchise fee for a single Vitality Bowls Restaurant is $40,000. If purchasing multiple restaurants simultaneously with your first agreement, the fee for each additional restaurant is $30,000 [p.13]. This fee is fully earned when you sign the Franchise Agreement and is non-refundable [p.110].
What are the ongoing royalty and advertising fees?
The ongoing royalty fee is 6% of all Gross Sales [p.110]. Additionally, there is a mandatory Brand Fund contribution of 2% of Gross Sales, which can be increased to 3% with thirty (30) days' notice [p.79]. These fees must be paid regardless of sales levels and are due at the same time as the royalty fee [p.5].
How long is the initial franchise agreement, and can I renew it?
The initial franchise agreement typically lasts for a period of seven to ten years [p.82]. At least one month before the end of the term, you must sign the then-current version of the standard franchise agreement to potentially extend your franchise; however, the terms might not be as favorable as this current agreement [p.91].
Can I sell or transfer my franchise, and what does that require?
According to the FDD, a franchisor can refuse to permit the transfer of ownership of a franchise except for good cause [p.6]. Good cause includes but is not limited to unspecified factors. Therefore, you would need to seek consent from the franchisor to sell or transfer your franchise, and they may require justification for the transfer.
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement on any grounds available by law [p.199]. Additionally, the franchisor may terminate the agreement if you fail to comply with any lawful provision of the franchise agreement and do not cure such failure within a reasonable time frame [p.6(c)]. This isn't specified in the excerpts for other specific grounds.
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
You do not receive an exclusive territory. However, you are granted a Protected Area around your Approved Location where Vitality Bowls will not establish another franchise, except under certain conditions [p.44]. This area's size varies based on population density and demographics [p.45] and is described in the Franchise Agreement [p.100].
What training and ongoing support does the franchisor provide?
The franchisor provides initial training to the managing owner and, if applicable, designated manager before they begin operating the Vitality Bowls Restaurant [p.41]. This includes an Initial Training Program and an On-Site Assistance Program [p.41]. The franchisor may also offer additional or refresher training in the future [p.106], which can be held at various locations in the U.S. and may incur costs for travel, materials, and tuition [p.105-106]. This isn't specified in the excerpts whether such training is mandatory or optional.
How many franchised outlets are there, and how many have closed or been terminated?
This isn't specified in the excerpts.
Does the franchisor share any financial performance or earnings information?
The franchisor, VB Prime Inc., does not make any financial performance representations other than the one provided in Item 19 of the FDD. However, if purchasing an existing outlet, the franchisor may provide actual records of that outlet. The franchisor requires that you report any other financial performance information or projections to them and relevant regulatory agencies [p.60]. Additionally, VB Prime Inc. provides a historical financial performance representation based on internal data from their Affiliate and Franchisee FPR Restaurants for the period January 1, 2024, to December 31, 2024, but this information is not audited [p.56].
What am I restricted to selling, and where must I buy supplies?
You are required to sell only those items, products, and services that have been expressly approved by the franchisor in writing. This includes all services and products that the franchisor periodically requires for Vitality Bowls Restaurants, as detailed in the Franchise Operations Manual [p.49]. You must purchase or lease goods, supplies, fixtures, equipment, inventory, and other necessary items from the franchisor's designees, approved suppliers, or the franchisor itself, as specified [p.28, p.49].