We The Pizza
We The Pizza offers quick serve New York-style pizza by the slice and whole, along with wings, salads, and beverages under the 'We, The Pizza' brand. Known for its authentic pizza and franchise opportunities in the quick-serve restaurant industry.
About We The Pizza
We, the Pizza is an American chain of pizzerias primarily based in Washington, D.C. and Arlington County, Virginia. It was founded in 2010 and is owned by Sunnyside Restaurant Group.
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We The Pizza franchise FAQ
How much does it cost to open one — the total initial investment?
The total initial investment to begin operation of a single We, The Pizza franchise ranges from $673,000 to $895,500. This includes between $56,000 and $58,000 that must be paid to the franchisor and/or its affiliate. [p.1]
What is the initial franchise fee?
The initial franchise fee for establishing a single restaurant is $50,000. For purchasing your second or later franchise, the initial franchise fee is reduced to $40,000. This fee is not refundable under any circumstances. [p.11, p.84]
What are the ongoing royalty and advertising fees?
The franchisee must pay a continuing weekly royalty fee of 5.5% of Gross Sales, and an advertising fee of 1.5% of Gross Sales, both deducted via electronic funds transfer weekly. These fees start after the grand opening period [p.84, p.29].
How long is the initial franchise agreement, and can I renew it?
This isn't specified in the excerpts.
Can I sell or transfer my franchise, and what does that require?
According to [p.110], you can only sell or transfer your franchise one time, and this requires providing copies of your corporate documents and ensuring the new entity meets the franchisor's criteria for a prospective franchisee as outlined on [p.108].
On what grounds can the franchisor terminate the agreement?
The franchisor can terminate the agreement on any grounds available by law [p.181]. However, termination or cancellation without reasonable cause is unlawful under Virginia Retail Franchising Act Section 13.1-564, and provisions for default or termination must comply with Virginia laws to be enforceable [p.181].
What financial requirements — net worth and liquid capital — do I need to qualify?
This isn't specified in the excerpts.
Do I get an exclusive or protected territory?
No, you do not receive an exclusive territory. According to [p.35] and [p.37], you may face competition from other franchisees, outlets owned by the company, or other competitive brands in your designated area. The territory is typically described in terms of municipal or county boundaries but may be defined as a specified trade area, and the actual size can vary based on several factors.
What training and ongoing support does the franchisor provide?
The franchisor provides initial training for the franchisee, their General Manager, and one additional employee at no additional charge. This training includes access to the Operations Manual and other relevant materials [p.32]. Additionally, the franchisor may offer refresher training programs or an annual meeting of franchisees, though you are responsible for covering travel, lodging, meals, and wages for your attendees [p.31, p.32]. The franchisor also reserves the right to charge a reasonable fee for initial training provided to replacements or successors if not approved by them [p.31].
How many franchised outlets are there, and how many have closed or been terminated?
This isn't specified in the excerpts.
Does the franchisor share any financial performance or earnings information?
The franchisor is permitted to provide actual records of an existing outlet if a prospective franchisee purchases one. However, the franchisor does not make any representations about future financial performance or past performance of company-owned or franchised outlets, and it authorizes its employees or representatives to do so only under specific conditions outlined in the FDD [p.48].
What am I restricted to selling, and where must I buy supplies?
You are required to sell only the menu items and other products and services that the franchisor has expressly approved in writing [p.41]. You may not deviate from their standards and specifications without first obtaining written consent. Additionally, you must discontinue selling any items they disapprove of at any time. Regarding supplies, you may have to buy or lease certain items from the franchisor or a limited group of suppliers designated by them, which might be more expensive than other options [p.4].